INTEGRITY
We will be viewed by our partner-stakeholders as being "beyond reproach" in all we do.

LEADERSHIP - TEAMWORK
We will be leaders in all that we do, but leaders from within a team committed at all times to the same objectives.

RESPECT FOR OTHERS
We will at all times treat others with complete respect and, in turn, have that respect reciprocated.

SKILLS AND COMPETENCE
As individuals and as an organization we will be recognized as having and using the best skills and displaying high competence.

TENACITY
Pursuit and realization of our goals with the utmost determination will characterize the organization and those who work within it.

INNOVATION
We will constantly seek out, use and be recognized for new and better ways of conducting our business.

DILIGENCE AND ACCOUNTABILITY
We will be rigorous in all we do and provide full and regular accounting to those for and with whom we do business.

COMMUNITY INVOLVEMENT - CITIZENSHIP
A sense of community will be incorporated in what we do and a spirit of citizenship will guide our dealings with our partners.

GOALS AND STRATEGIES

IMPACT
Impact every available southern Alberta student with relevant, contemporary and responsive programming.
Monitor and continuously improve the impact we have on students;
Introduce innovative program delivery; and
Attract sufficient resources to sustain unrestricted growth in program quality and reach.

EXCELLENCE
Achieve operational excellence.
Employ appropriate technology in all that we do;
Manage JASA as an efficient and effective business; and
Guarantee that the organization's competencies and attributes match the requirements of its strategic initiatives.

LOYALTY
Earn unparalleled stakeholder loyalty as the business education partner of choice.
Exceed expectations in the eyes of all stakeholders;
Deliver upon commitment;
Communicate openly and effectively; and
Have fun!